They've attempted to expand their merchandise beyond just apparel or cups and have had little success.
A handful of sales doesn't offer nearly enough profit for them to warrant the need to have such an item crafted and sold to the public.
It should be noted that at the time that particular comment was made, the event had yet to be finalized.
Naturally, concepts shift or "evolve."
Based upon what concrete information is offered, the official web-page, we can presume that there is indeed still some validation in that statement.
However, whether the semantics of the basic pitch change or not won't be known until the official press release from Universal tentatively hits towards the end of August.