I am completely and totally down with this concept.
The event is going to evolve folks, whether anyone likes it or not. The old traditional scarezones, yeap, we've seen those for what, the past 20 years? Moving the concept to something different like this switches things up...and in my book, change is ALWAYS a good thing.
I like the idea of having the streets being labeled as "experiences" instead of scarezones, makes it seem a bit more interactive and involved than the usual scarezone we are all used to.