It seems they change the focus of their Facebook page weekly to hype all the houses, but I'm speaking from a marketing and advertising stand point. Everything you see or hear about HHN 22 outside of their Facebook page is pretty much all TWD (commercials, promo material, merchandise, etc)
I also find it lame that when it's a certain houses turn to be the focal point of that week, they release "exclusive updates", but it's all pictures that have been released days or weeks earlier, almost never anything actually new except walkthrough videos that IMO actually ruin certain aspects of the event.