You're entitled to your opinion, however, it is clear that the GP are more attracted to franchises and characters they know and are familiar with. As HHN is done to make money and not just for the fans, pursuit of the dollar they will go...
In respond to your JMR comment, anyone who "knows" him, knows that he is the biggest movie geek ever and he LOVES working with characters that he has adored since he was very young. Since leaving Uni he has been working on a show with the Marvel X-Men characters in Germany (and other projects), so in answer to your statement, the man is very passionate about movies.