Believe me, I know. And for the record, I'm not advocating either way. I'm just telling it like it is.
All I can contribute to the debate is my own personal experience, which is this: I became obsessed with this event more than a decade before ever attending because of the intricate story telling and elaborate website design Universal used to create for HHN. Without it, I would have never gone - let alone be working the event this year.