I think the music on the website is more in line with a western saloon than a prohibition era. Couple that in with the severed hand which I think is a play on "Dead mans hand" in poker named after Wild Bill Hickock. I am starting to wonder if the icon might not be some sort of play off of Al Swearengen from the HBO Deadwood series (who in turn is based upon a real person of history).
For somebody who watched Deadwood and have seen how terrifying that character was, one cant help but hope.