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HHN 22 Ticket Planning Survey


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Did anyone else get the planning survey from Universal today?

It was quite short, asking what years you attended and then offered a bunch of ticketing scenarios. For each scenario, they showed you four different ticket options. Here were the rules:

Halloween Horror Nights Ticket Exercise (Last Section!)

In this last section of the survey, we want to understand what is important to you when purchasing a Halloween Horror Nights ticket. To do that, we are going to show you different ticket options and have you pick which ticket option is the most appealing to you.

The Picture below is just an Example:

In the example above, there are 4 different tickets to choose from. What we'd like you to do is consider the features of each ticket and decide which of the four tickets you'd prefer most.

The tickets we are going to ask you about cover the following features:

1. Ticket Type (single night ticket or event pass)

2. Advance Purchase Savings (discount for purchasing in advance rather than buying from the front gate)

3. Valid Time Period (when during the event you can use the ticket, first week, Halloween week etc.)

4. Ticket Price (pre-tax price of a ticket)

To select an option, click on the radio button below the features, then answer the question

Given the following ticket options, would you really buy the Halloween Horror Nights ticket you chose above? Yes or No

and then press the "Arrow".

The tickets listed did NOT involve Express options. They were base tickets (singly night entries), mixed with various types of multi-night tickets (Rush of Fear, Frequent Fear, etc). To me, it seemed to be the same options over and over, but I'm sure they had reasons behind each scenario. The ticket price varied from scenario to scenario.

For me (a visitor from CA who visits for a week), the Rush of Fear is the no-brainer option, letting me go for the first 10 nights (when it is least crowded). Interestingly, they had some new ticket types, such as a Frequent Fear pass that is good for one week in mid-October, or another good only the week of Halloween. Strange. For me, the priority was as follows:

1) Options (must be good any night during period - peak and non-peak)

2) Dates (must be good early October)

3) Price (least important, since I am traveling so far)

I went to take the survey again with a different E-mail address, and they presented me with different ticketing scenarios (honestly, they looked to be randomly generated).

Based on the seeming randomness of the options, and the fact that some people will care more about price, others about options, and others about the dates, I don't understand what they are trying to gain from this survey.

Here are examples of scenarios (they were in tabular format, and when I pasted them, they got all messed up. You will be reading them a column at a time (four ticket types, four advance savings, four valid times periods, and four prices. Very hard to follow this way....sorry). Here's an example of how to read the first option of the first scenario:

Ticket Type: Rush of Fear (first 10 nights only)

Advance savings: $60

Valid: First 3 weeks

Price: $60.99

Scenario #1

Ticket Type

Rush of Fear Pass

1st 10 nights only

Frequent Fear Pass

Good Sun-Thurs

Frequent Fear PLUS Pass

Good Sun-Fri

SaturdayTicket

Single Night Ticket

Advance Purchase Savings

$60

$30

None - Same Price as Front Gate

$15

Valid Time Period

First 3 weeks of HHN

Halloween Week Only

Midldle October

Good for Any Week During HHN

Ticket Price (pre-tax)

$60.99

$90.99

$100.99

$49.99

Scenario #2

Ticket Type

SaturdayTicket

Single Night Ticket

Rush of Fear Pass

1st 10 nights only

Weekday Ticket (Sun.-Thur)

Single Night Ticket

Frequent Fear Pass

Good Sun-Thurs

Advance Purchase Savings

None - Same Price as Front Gate

$45

$30

$60

Valid Time Period

Midldle October

First 3 weeks of HHN

Good for Any Week During HHN

Halloween Week Only

Ticket Price (pre-tax)

$79.99

$50.99

$39.99

$80.99

Scenario #3

Ticket Type

Frequent Fear PLUS Pass

Good Sun-Fri

Weekday Ticket (Sun.-Thur)

Single Night Ticket

Friday Ticket

Single Night Ticket

SaturdayTicket

Single Night Ticket

Advance Purchase Savings

$45

None - Same Price as Front Gate

$15

$30

Valid Time Period

Good for Any Week During HHN

Halloween Week Only

First 3 weeks of HHN

Midldle October

Ticket Price (pre-tax)

$100.99

$39.99

$69.99

$49.99

Scenario #4

Ticket Type

Frequent Fear Pass

Good Sun-Thurs

Friday Ticket

Single Night Ticket

Frequent Fear PLUS Pass

Good Sun-Fri

Weekday Ticket (Sun.-Thur)

Single Night Ticket

Advance Purchase Savings

$15

$45

$60

$30

Valid Time Period

Good for Any Week During HHN

Halloween Week Only

First 3 weeks of HHN

Midldle October

Ticket Price (pre-tax)

$90.99

$49.99

$80.99

$49.99

Scenario #5

Ticket Type

Frequent Fear Pass

Good Sun-Thurs

Frequent Fear PLUS Pass

Good Sun-Fri

Friday Ticket

Single Night Ticket

Rush of Fear Pass

1st 10 nights only

Advance Purchase Savings

$60

$15

$45

None - Same Price as Front Gate

Valid Time Period

Good for Any Week During HHN

Halloween Week Only

Midldle October

First 3 weeks of HHN

Ticket Price (pre-tax)

$70.99

$80.99

$59.99

$80.99

Scenario #6

Ticket Type

Friday Ticket

Single Night Ticket

Frequent Fear Pass

Good Sun-Thurs

Frequent Fear PLUS Pass

Good Sun-Fri

SaturdayTicket

Single Night Ticket

Advance Purchase Savings

$60

$45

None - Same Price as Front Gate

$30

Valid Time Period

Good for Any Week During HHN

Midldle October

Halloween Week Only

First 3 weeks of HHN

Ticket Price (pre-tax)

$69.99

$60.99

$90.99

$69.99

Scenario #7

Ticket Type

Friday Ticket

Single Night Ticket

Rush of Fear Pass

1st 10 nights only

Weekday Ticket (Sun.-Thur)

Single Night Ticket

SaturdayTicket

Single Night Ticket

Advance Purchase Savings

$45

$15

$30

$60

Valid Time Period

Halloween Week Only

First 3 weeks of HHN

Good for Any Week During HHN

Midldle October

Ticket Price (pre-tax)

$49.99

$70.99

$29.99

$79.99

Scenario #8

Ticket Type

Rush of Fear Pass

1st 10 nights only

Frequent Fear Pass

Good Sun-Thurs

SaturdayTicket

Single Night Ticket

Frequent Fear PLUS Pass

Good Sun-Fri

Advance Purchase Savings

None - Same Price as Front Gate

$45

$15

$30

Valid Time Period

First 3 weeks of HHN

Midldle October

Good for Any Week During HHN

Halloween Week Only

Ticket Price (pre-tax)

$50.99

$70.99

$69.99

$110.99

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Yeah I got it. Basically the same survey I always take sticker shocking me with 80 and 90 dollar prices for tickets. Although there was one with the ROF for 50.99 and I wholeheartedly said yes to that one.

Incidentally if you didn't get the survey... take it here

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