To be honest I think they want to announce stuff cause Knotts and other haunts are already announcing stuff... It gets people to talk and if they do want to visit the event from out of town they can start booking there vacations.
Could we get an icon? Hopefully but I'm not holding my breath just yet. Overall storyline? Maybe but hopefully its done like 08 but on the LT site.
Its going to be a wild and crazy summer...