First of all: Hi, long time lurker (since 2014 and my first HHN), first time poster, so please don't flame me too badly!
1 hour ago, QueenoftheBunnies said:
Ok here's my thing with the lack of info: yes we are "spoiled" now with how soon we get info, yes everything was fine back in the day when they would announce everything in one go, but Universal is dealing with a bigger beast now. The event isn't what it used to be in a world that isn't what it used to be. I'm sure the fans on here that have been going since the event was in it's teens can confirm that the crowds have gotten way bigger since it's early days. People are traveling from farther and farther away to go to this event and honestly Universal should have the courtesy to tell people what will be there at least 2 months before the event. The guys on the Scarezone Podcast (hi to Logan and/or Chris if they're on here!) described it perfectly: you wouldn't pay hundreds of dollars to go to a music festival if they didn't tell you who was performing. Announcing the mazes and scarezone gets people hyped up for the event. It gives them time to go and watch or rewatch the featured IPs which, again, gets them hyped up. Personally, I'm not buying tickets until I know the full lineup because, while there is still a high probability I would go regardless, based on the 3 IPs announced, I wouldn't be upset about not going this year.
I'm really really hoping this year is just a fluke as far as marketing goes because I can't imagine this will fly in future years.
I think this is actually a pretty inadequate analogy, it's not so much that we don't know who's playing, more that we don't know what they're playing - which is usually the case with gigs.
We know that it's the same guys that gave us a good HHN26 and a great HHN25 (purely imho ofc) so personally I'm giving them a little faith. That said, in an increasingly social media savvy age, where innovative marketing, viral engagement and massive competition abounds, Universal's efforts have been pretty lacklustre.
I guess what I'm trying to say at 0030 halfway through a 12 hour night shift (so please forgive my incoherency) is that a poor marketing campaign doesn't necessarily equal a poor event.
HHN 27 Speculation
in Halloween Horror Nights 27
Posted
First of all: Hi, long time lurker (since 2014 and my first HHN), first time poster, so please don't flame me too badly!
I think this is actually a pretty inadequate analogy, it's not so much that we don't know who's playing, more that we don't know what they're playing - which is usually the case with gigs.
We know that it's the same guys that gave us a good HHN26 and a great HHN25 (purely imho ofc) so personally I'm giving them a little faith. That said, in an increasingly social media savvy age, where innovative marketing, viral engagement and massive competition abounds, Universal's efforts have been pretty lacklustre.
I guess what I'm trying to say at 0030 halfway through a 12 hour night shift (so please forgive my incoherency) is that a poor marketing campaign doesn't necessarily equal a poor event.