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pumpkinbot343

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About pumpkinbot343

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  • Birthday 05/12/2000

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  1. From these vids I got Periwinkle by the Noveltones, Promenade Polka from Westway Studio Orchestra and some random space song I don’t know of
  2. I was browsing on YouTube for hhn vids out of boredom; and I noticed you ripped two things from the old 2008 website; can you help me with one specific page?

     

    https://youtube.com/watch?v=mUWKbgQp9O0

    https://m.youtube.com/watch?v=EhfrBBo78do

  3. Read some small backstory on the weird specters that haunted South Hollow from this comment: i was a scareactor in 2005, one of the faceless souls within the south hollows. the story behind our role was simple- we were the souls of those sacrificed, seeking a warm host to escape terra cruentus. hearing this just knocked me back, and it's so good to hear this again- thought it was lost forever with flash being gone. And according to a member on Deviantart who claimed they worked at HHN that year as a scareactor; the character of “Guderalle” was one of the Queens Elite Black Guard, 4th in Command and the Terror and Cemetary Mines Representative.
  4. Transcribing an interesting article: Title TURNING FEAR TO FOMO Brand RESORTS WORLD SENTOSA Product / Service UNIVERSAL STUDIOS SINGAPORE HALLOWEEN HORROR NIGHTS 7 Category A08. Leisure Entrant PHD SINGAPORE, SINGAPORE Idea Creation PHD SINGAPORE, SINGAPORE Media Placement PHD SINGAPORE, SINGAPORE Credits Jazreel Koh PHD Singapore Associate Director Penelope Siraj PHD Singapore Business Director Teena Ngo PHD Singapore Associate Manager Melody Neo PHD Singapore Planner The Campaign Our key insight came from understanding what millennials fear more than the unknown – the fear of missing out (FOMO). If we could spark a massive feeling of FOMO around Halloween Horror Nights 7, we could woo them back to our event. We looked deeper at Singaporean millennial habits and cultural nuances to identify key opportunities that would inform strategy: 1. Capitalize on the rich culture of superstition - Chinese culture is rich in superstitious beliefs. Being a predominantly Chinese nation, some of these permeate across races in Singapore, known even amongst non-Chinese ethnicities. 2. Use an outdoor experience that drove talkability - Millennials in Singapore spend more time outdoors and are perpetually on their mobile phones. They embrace live experiences and social recommendations from their peers. 3. Leverage music / radio - Music is an integral part of Singaporean lifestyle, with 6 in 10 Singaporeans listening to music daily Creative Execution FEEL FEAR. Campaign launched on the first day of the 7th lunar calendar month (Hungry Ghost festival), capitalizing on the prevailing spooky sentiment Singaporeans have during this period, believing it to be a time more likely to see ghosts. SEE FEAR. Further leveraging the Hungry Ghost Festival, bus shelter “memorial walls” commemorating a fictitious mall collapse (one of the event’s attractions) were built at youth hang-outs. Content about these were seeded via content sites, celebrities and influencers to drive WOM, even earning coverage from local and regional publications that spread excitement for our event further. HEAR FEAR. Listeners of Singapore millennial’s largest radio station, Spotify, were treated to a horrifying surprise when we debuted 3D audio ads in-market, terrifying in surround sound. These were supported by an interactive homepage takeover; and, a bespoke playlist analyser / generator that customized playlists based on which ‘deadlier sin’ best matched a listener’s profile. Our use of media to evoke fear and FOMO in millennials was a huge success! 1. More people knew about Halloween Horror Nights – 77% of our target audience recalled having been exposed to campaign messaging,a 26% increase against benchmarks from past Halloween Horror Nights campaigns 2. More people were interested in the event – 27% more searches on Google for Halloween Horror Nights than the same period in previous years 3. More people talked about the event – The bus shelter memorial walls effectively captured public, even earning coverage from mainstream media – The Straits Times, Yahoo Singapore,The Independent,Marketing Magazine,Coconuts Singapore – delivering more than 30,000 shares and engagements on social media 4. More people engaged with Halloween Horror Nights – introduced 3 market-first ad formats with Spotify,delivering best-in-class performance with CTRs that were 6x better than benchmarks. More than 5,000 custom playlists were also generated from the execution To restore anticipation and ticket sales for the 7th instalment of Universal Studios Singapore’s marquee event, Halloween Horror Nights, we developed a media strategy that : 1. Captured attention from distracted millennials by creating fame around landmark creative executions in the spaces of digital media and out-of-home 2. Leveraged multiple media touchpoints to create a unique sensorial brand experience that surrounded these elusive millennials throughout their days and across screens The campaign resulted in more interest, more searches, more online sign ups, more online ROI, and ultimately more screams for the Halloween Horror Nights franchise in Singapore. Insights, Strategy And The Idea To create this sense of FOMO, we would give Singaporean millennials a curiosity driving taste of the fear lying in wait for them at Halloween Horror Nights 7. We would do this through a through a multi-sensorial media strategy that engaged millennials throughout their day, leveraging media consumption and culture insights for maximum effect: 1. FEEL FEAR – take advantage of the culture of superstition to evoke innate feelings of fear 2. SEE FEAR – create a visual spectacle outdoors to capture audience attention when they are out and about, and get them talking about it with their peers 3. HEAR FEAR – innovate in the space of sound to deliver a unique spine-tingling experience that aligned with a core passion point This 3-pronged strategy was designed to drive conversation and cement Halloween Horror Nights 7 as THE Halloween event not to be missed in Singapore.
  5. Anyone have any scans or pics of the magazines inside? Or even Universal magazines that had sections relating to Halloween Horror Nights?
  6. Obtained by Redzwan Hamid; Visual Development.
  7. From Dean Karr’s myspace. All from Charles Bremer. First two were of the commercial set, third is a publicity photo of Bryce Ward as the Caretaker.
  8. It’s odd that there are these detailed sets and the commercials doesn’t really show the grand scale much.
  9. In the first video; you could see some small glimpses in the 0:57 and 3:49 marks; and in the second video; 2:04 and 3:47 marks.
  10. From here: https://www.curtishopkinsdesign.com/project-page-1
  11. Universal Studios | Halloween Universal Studios Halloween Horror Nights’ character, the Director, was brought to life in this integrated campaign that won a 2007 Reggie Award. To make this sociopath seem as real as possible, amateur-style webisodes were shot in-house and we created a MySpace page with constant updates and rambling blogs from the Director. Obtained these vids and images through the website of Creative Director/Writer Jim DiPiazza. By Hive24Design. https://www.donaldandrews.tv/universal-studios-halloween-horror-nights-the-director I can’t share it directly here; but the link above shows the official commercial with the tag line “Will You Make the Cut?”. Editor CLIENT: Universal Studios AGENCY: David&Goliath Los Angeles Chief Creative Officer: David Angelo Associate Creative Director / Art Director: John Figone Creative Director / Copywriter: Jim DiPiazza Senior Producer: Maresa Wickham Assistant Producer: Jane Krull PRODUCTION COMPANY: Dean Karr Director: Dean Karr EDITORIAL COMPANY: Spinach Editorial Commercial Editor: Donald Andrews Web Content Editor: Adam Bright Assistant Editor: Art Castle
  12. Reel Loco’s notes: As scripted, boarded, and shot, the idea was bifurcated into two spots, both offering a similar shock of demonic transformation prefaced by aspirational politicking. The first spot was an online and in-part only teaser while the second was a 30sec main TVC for full release that detailed a more thorough demonic transformation. The teaser opens with a family at home watching our anti-hero Jonah Goodwill give a campaign speech, then we follow him as he leaves the TV studio and eery and unsettling things happen! The main spot begins with Jonah on the way to a victory reception, complete with red carpet and crowds of cheering fans. Only once he's inside, all hell breaks loose! When it came time to do a director's cut, we felt that combining the two separate stories into one unified spot would tell a stronger story. That was the outline for our approach to the cut along with the desire to add in some other shots and effects to exaggerate the uneven cadence of the edit and give it an edgier and more frightening feel, plus we included an explosion. This project had many tricky technicalities that was a treat for us to work on as a team. It was a significant milestone to conquer and learn from pre-shoot to post. Universal Studios Singapore's (USS) brief was the graphical introduction of a singular "Minister of Evil". Reel Loco had to come up with the story of how the character would introduced into Halloween Horror Nights 2014. Shot on a blue screen with multiplied characters, the production team had to plan construction of the boarded stairs and how they would fore-fit into animation effects. Multiple tests had to be simulated to achieve the right make up plus graphical combination. The spread wings, cityscape and cracked follow-frame floor with flames were all built in post production. We were privileged to be able to work with the gifted costume and make-up team from USS that made the animation process so much more enjoyable. Client: Resorts World Singapore Director: Shaun Yeo Motion Graphics: Tan Chee Hong, Suhaimi Hanafi, Xin Tse, Zubaidah Bartia Edit & Color Grade: Matthew Knoch Smoke Artist: Jane Looh
  13. Can I change the title to “Advertisements for HHN”? Anyway, these are credited to Jess Punch, who played the icon “Daughter of the Undead” for Singapore’s event in 2013 (and so that character is the forefront for most of these; which are behind the scenes shots of the commercial and publicity photos.
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