I love ideas that start simple but can be expanded in miraculous ways like what is occurring this year(similar to HHN18's doctors office). Last year I felt the lantern seemed too deep and complex from the start.
Also, on the flash intro, just pointing out how the Queen of Spades is smirking and holding a dagger so I could definitely see her being personified.
Another idea that just popped in my head is if they had two woman icons named Fate and Luck, they could be creepy twins or sisters spreading dismay together.