I agree that this commercial isn't very good. In my opinion it is worst yet. The commercials don't have to be long to be good. Whatever happen to these awesome creepy commercials:
I can see why the commercial wasn't like the past years where the icon(s) is/are loud and in your face (HHN 18, 17, 16 and 15) but they could have taken a similar approach to the director/caretaker commercials which used the black and white and creepy tones to set the atmosphere. They could have used this approach to have the audience hear FEAR but not show much of him (until the event). IMOH, this year's commercial is epic fail!
Either way the event is looking to be great! It reminds me of HHN14, all original content, but not quite like Terra Cruentas which was a world of its own. I am glad they have returned to creating rather than just reusing old properties.