BenjaminNicholas

While it doesn't warrant an entire review, this year's HHN felt off to me. It's now fully commercialized and only a couple of the houses go for real scares. There was a sameness to the houses and I didn't get that same level of excitement as I have in the past. The private RIP was fine for speed, but Uni screwed me on my guide. I had been with the same guide for years and they bait/switched me at the last minute with someone new. He was a total dud. His energy was off the whole night and it killed the event for me. It felt like $3500 somewhat wasted. Moreso, when you're charging those rates, the experience suffers when you cram a ton of people into La Bamba. It felt like a Walmart. Bottom line, they're making so much money off this event that it's clear they don't really care about improvements. Perhaps it's time for me to put that cash elsewhere and just retire future HHNs to better past memories.

I'm heading there in early October and it will still be sweltering. Not looking forward to that humidity.

They seem to have actually been creative this year. I hear projection mapping (pixelated green blocks, very '80s) and bright red projected lines on the sidewalks. I agree with a lot of what you're saying, but draw my own line at softening the event due to the outside world. Horror is escape. Horror is also frightening. While I know this isn't Blackout level scare, I don't need HHN to turn into just another money pit that only cares about getting a 15 year old Instagrammer through the gate. As long as a balance remains, I'll be happy to keep going. And I'm sure they'll continue being happy with the money I spend

They risk it because it's an adult event for adults. If snowflakes can't handle that, they should stay home.

I really hope that HHN doesn't mirror current societal trends of toning it down because everyone is offended by everything. If I could tell Aiello one thing for this year, I'd say GO WAY OVER THE TOP.

Let's be frank... 99% of things that have been on both coasts end up better from the Orlando team anyway

It's a lot tougher than you'd think. I work for a well known entertainment company in creative design and as much as I love it, it's a grind. You end up realizing that if you don't take mental health days away from it, what you love quickly becomes what you detest.

The fandom is changing, clearly getting younger. A lot of the discussion I see on the net feels disjointed, not really event detailed and is really much of the same questions asked repeatedly. The young fan of this event ain't reading Chaucer on their downtime, that's for sure. It doesn't help that US marketing is doing near zero to hype the event using well-designed websites and creative social media. They know the event sells itself now and don't need to dump a ton of money into the front-end to push ticket sales. I guess that's good, but it's a lot less fun for those of us who got used to it in the past. The true fear in the event is long gone. Now, it's a push to sell as much as they can and upsell as hard as possible.

Marketing at USO is laughably weak, extending into all of their seasonal events. Quite frankly, for the amount of profit that HHN generates, they should have a specific marketing/social media team for this event, year-round. I'd love to see some of their resume work. I can't imagine they have incredibly diverse backgrounds. This is very basic, lazy campaign 101.

Nice to see them adding intelligent fixtures to the Zombie SZ. A welcome change from the usual lekos. Intelligents will create better atmosphere. They should really be using them all over the park, in every SZ.

At the very least, they need to have the lagoon lit for all of the HHN event using the existing intelligent fixtures. It creates atmosphere. In the few years past, they kept things mostly dark. If you've got the ability, I say use it.

So, this is US attempt at WOC. Gotcha. Perhaps this will keep people busy and space out crowds a bit more. One can hope.

This feels like filler

Once again, Marketing for USO really has no clue how to build anticipation or utilize the latest tech to keep it interesting. This year's campaign felt thrown together, but I guess since creative wasn't able to stick to an 80s theme either, I shouldn't be shocked. The Rob Zombie news was no surprise, but it still feels boring and untimely. It's shoehorned in. Meh. Bottom line: US knows they can put any piece of crap into the event and people will still show up. It's become a juggernaut and ultimately, everything like that fails under it's own weight eventually.

The leak from the Ghostbusters house looks promising