This has been a really tough year in terms of IPs, if even a fraction of the speculation is true. The Shining was THIS close to death, and all this Conjuring business on top of that. I'm sure the team are quite experienced in dealing with the IP holders and whatnot, but I wonder if the Soul Collectors countdown to a possible reveal isn't just a way to make sure all the ducks are in the basket, for a year in which the ducks keep trying to escape!
As someone who has really only followed the event when announcements kept coming earlier than ever, I both like and loathe a possible all-in-one (ish) reveal. I like it because of the mystery, and that it's different and keeps people guessing. The problem is that.... it keeps people guessing. I swear, all of the 'bad behavior' and grasping-at-straws would not be happening if we had five houses announced and all that.