So the first clue..."The foolish will not only suffer the consequences, but they will see the house for what it truly is…A horrible place where imagination and reality have combined to create a living nightmare."
just reminds me of this http://www.youtube.com/watch?v=plnI-iicctA&feature=player_embedded#!
Not saying it will happen, But if we keep going in the direction of promo houses it's a possibility.