I seriously doubt we would see a year with only one original. A&D has hit it BIG with their offerings every time - and last year was a crown jewel. The buzz was all about Scarecrow and Dead Waters. They must have some kind of leverage with that. I have to say, I would've killed for a Scarecrow shirt last year. Anyway, I digress. HHN is about balance. Not everyone likes sci-fi, not everyone likes gore, etc, etc. If you're calling it Halloween Horror Nights - then the horrors must be many, and they must be diversified. While I am very excited about the idea that the overall theme may be an 80's one (since I actually am a child of the 80's), I still want to see what they will come up with that's new and ORIGINAL. I am always the first one to say that A&D absolutely rocks the IPs - and some of those have been my faves over the years. But my heart is with the originals because the scares are unexpected. We have no idea what to anticipate other than the tiny details we get on the house name and a short blurb on the story. After that - well, prepare to have your best scares of the event.
I also agree that they need to step it up with the scarezones. TRT was AMAZING last year - but the others just didn't do it for me, and one absolutely SUCKED. That bummed me out a bit because, to me, the scarezones are what keep the continuity of the event going. I love the interactions, and some of my fave actors have been in scarezones.
As for an icon and marketing.. let me say how much a HATE that Universal has given HHN to their marketing group instead of letting A&D have their fingers in it. It's the worst decision they ever made. The soul collectors thing last year was not only stupid, but a huge letdown when not a single thing came of it. Their Twitter and FB interactions are lame, and they have no concept of what the fans want. I realize Aiello has moved on to bigger things, but goddam I miss him being the HHN voice on Twitter. He would always find a way to sneak pics to us or to make those lovely cryptic comments that would set this forum off for days. Now we got these nob-heads who use the most generic, over-used responses, and they have no initiative, passion or smarts to toss us those lovely bones as we scramble for information. I just HATE them. That all being said, if it's up to this group (and the assholes who put them in charge), don't hold your breath for the icon you so desperately want because these idiots can't see the forest for the trees.