We got a double dose of HHN goodness today, not a house announcement but this will hold us over. We got the HHN 27 Commercial for both Halloween Horror Nights Orlando and Hollywood, from Eli Roth, director of the Hostel horror franchise and the soon-to-be-released blockbuster Death Wish.
The story follows a group of four friends who are headed to a Halloween party that they’ve heard is pretty special. They arrive and find a host of people dressed in amazing costumes. But as they start to mingle, they realize that something seems a little off…
Next up we got a sneak peak at some of this year’s merchandise. Don’t worry, more will be available at the event!
Each item boldly displays the Halloween Horror Nights 2017 logo, giving the entire set a sense of unity—and also making it really hard to just buy one thing.
What was the inspiration behind this year’s logo-centric design?
The concept was really driven by this year’s theme, Festival of the Deadliest. This is a theme we’ve been chatting about for a long time and was initially inspired by some artwork we did for a “Titans of Terror” campaign for Universal Studios Hollywood.
We partnered very closely with Entertainment and Marketing to assure the overall theme was visually seamless for all departments. From day one. We started in February concepting the “Festival of the Deadliest” aesthetics you see like the candles, skulls, bones, bright colors and different ambiances inspired by the overall thematic for the event. This process takes sketch after sketch to finally dial it down to the illustration and design theme you see now.
Also new this year was getting to meet with the Academy of Villains show team and collaborate. You will not only see pieces of our key art in show visuals but you’ll also be able to purchase a unique piece of show merchandise we created together and push the boundaries of screen printing using UV inks.
Here is the official commercial press release.
Orlando, FL, Universal City, CA (August 24, 2017) – This year, filmmaker Eli Roth – acclaimed director of blockbuster horror films such as Hostel and Cabin Fever – makes his commercial directorial debut with Universal Studios’ new “Halloween Horror Nights” television spot, entitled “The Mourning After.”
“Halloween Horror Nights” kicks off at Universal Studios Hollywood and Universal Orlando Resort on Friday, September 15. The commercial begins airing after the Labor Day weekend and can be seen here. A behind-the-scenes making of and extended Director’s Cut version can be viewed here.
With Roth’s creative direction and filmmaking expertise, the compelling 30-second commercial becomes one of the most cinematic, horror-film-inspired, “Halloween Horror Nights” commercials ever created. “The Mourning After” spot follows a group of friends as they attend an unusual Halloween costume party and unfolds with a series of suspenseful twists and turns that begs for more.
Viewers will see an array of hidden references woven throughout the spot that pay tribute to the horror films and television-themed mazes guests will encounter at this year’s “Halloween Horror Nights” events. These include FX’s critically-acclaimed, Emmy and Golden Globe Award-winning television series, “American Horror Story,” Stanley Kubrick’s psychological horror film, The Shining and the upcoming SAW: The Games of Jigsaw movie.
Roth is a long-time fan of “Halloween Horror Nights” and has previously served as a creative consultant for the event, including a Hostel-inspired maze. He said the commercial gave him the opportunity to combine a love of horror films with how those films are brought to life within “Halloween Horror Nights.”
“I first got involved with ‘Halloween Horror Nights’ as a fan – I felt that I was in a horror movie and I didn’t want it to end,” said Roth. “For this spot, I wanted to pay homage to these brilliant and scary films, and yet put my own spin on it.”
Universal Studios’ “Halloween Horror Nights” is the ultimate Halloween event. For more than 20 years, guests from around the world have visited Halloween Horror Nights in Hollywood and Orlando to become victims inside their own horror film. The streets of each coast’s event are transformed into highly-themed scare zones where menacing “scare-actors” lunge from every darkened corner. Multiple movie-quality haunted houses are erected throughout the event, based on everything from iconic slasher films to hit horror television series to haunting original stories.
For more information and to purchase tickets to “Halloween Horror Nights” at Universal Studios Hollywood and Universal Orlando Resort, visit www.HalloweenHorrorNights.com.